TOPSIS model based on entropy and similarity measure for market segment selection and evaluation
The paper aims to propose a practical model for market segment selection and evaluation. The paper carries out a technique of order preference similarity to the ideal solution (TOPSIS) approach to make an operation systematic dealing with multi-criteria decision- making problem.
- Judul : TOPSIS model based on entropy and similarity measure for market segment selection and evaluation
- Pengarang : Truong Thi Thuy Duong, Nguyen Xuan Thao,
- Kategori : Mathematics
- Penerbit : Infinite Study
- Bahasa : en
- Halaman : 10
- Google Book : https://play.google.com/store/books/details?id=1iE_EAAAQBAJ&source=gbs_api
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Ketersediaan :
The paper aims to propose a practical model for market segment selection and evaluation.